Track and field fans from anywhere outside of Jamaica will once again have the chance to watch the ISSA/Grace Kennedy Boys’ and Girls’ Athletics Championships (Champs) as International Media Content Ltd. (“IMC”), parent company of cable sports giant SportsMax, has for the third time secured international television and internet broadcast rights (excluding Jamaica) for the March 26-29 event.
SportsMax, after a one year absence in 2013, will broadcast Champs from Wednesday to Saturday starting at 1:30pm each day to 27 countries in the Caribbean on their cable network. Champs will also be aired on cable in the New York Tri-State and Toronto, Canada via SportsMax’s sister station CEEN TV. SportsMax will also provide a free livestream to anyone anywhere outside of Jamaica, accessible via the CEEN & SportsMax websites and on the social media pages. Champs will also reach some 10 millions viewers in the Dominican Republic via SportsMax’s newest channel, CDNSportsMax, which is available free in that country.
SportsMax’s broadcast will include live daily coverage from the National Stadium with a start studded team that includes track gurus Hubert Lawrence and Lance Whittaker as well as double Olympic gold medalist and triple World Champion Shelly-Ann Fraser Pryce and former long jumper and high jumper Jermaine Deans.
SportsMax & CEEN marketing manager Tanya Lee believes Champs fans are in for a treat, “We are pleased to bring Champs to the world again this year as we see the value of Jamaican track and field not just to Jamaicans locally but to the world wherever Jamaicans and fans of Jamaica reside. The talents of our athletes deserve global promotion and recognition, and this is what we aim to continue doing through our free internet stream and maybe even break some viewing records again like we did in 2011!”
IMC had also acquired the rights in 2011 and 2012, setting a Caribbean streaming record in 2011 with over 4.4 million page views and 53,319 total unique viewers emanating from 127 countries, including the United States, the United Kingdom, and as far as Iraq and Moldova.