Double IAAF world 100m champion Dexter Lee of Herbert Morrison Technical has done what some deemed inevitable, embracing a contractual relationship with Reebok, which will see him as one of the future standard-bearers for the brand.

Surrounded by Claude Bryan, the CEO of On Track Management, who will be his agent; Juanita Bryan, also of On Track Management; his long-time high school coach, Claude Grant; and Todd Klein, Director of Global Athletics & Federations at Reebok, who the young athlete will sign with, Lee made the announcement in an exclusive interview with the Observer on Sunday at the Sheraton New York Hotel and Towers in Manhattan.

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