On Sunday, legendary distance runner Sebastian Coe offered the sport of track and field a dire warning.

Change or else.

"We can’t expect the public to sit there for hour after hour when there are only three or four events going on," said Coe, chairman of the London 2012 Organizing Committee. “We need some top choreographers to present a better spectacle. If we don’t change we die, that’s the reality of it."

The International Amateur Athletics Federation, the sport’s governing body, paid heed to the ultimatum delivered by its vice-president and unveiled the Diamond League, a series of 15 international meets pitting the sport’s biggest stars against each other on a more regular basis. The Diamond League is scheduled to begin in 2010…..Read More

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