Jamaican athletic superstar Usain Bolt has teamed up with the Ministry of Tourism to promote the island across the world in a move aimed at capitalising on the sprint phenomenon’s worldwide popularity.

Bolt, who gave his services and rights to his image for free, will star in electronic ads. These will begin airing next February in the United States and online at www.visitjamaica.com, before being run in Canada and Europe. The ads will be launched in January, but no timeline has been given for how long they will run.

The move was announced by Tourism Minister Edmund Bartlett at his ministry on Wednesday.

“Jamaica’s worldwide presence has been dramatically enhanced over the past year and a half with the extraordinary accomplishments of our newest ambassador, the Honourable Usain ‘Light-ning’ Bolt,” Bartlett said….Read More

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